Privacy, Convenience, and Marketing

The age of Big Brother is here.

Seems like privacy gets more limited every year especially online. Google tracks your e-mail content to dish out marketing ideas while selling the data to other marketers, the US government hacks into iPhones to extract your information, every move you make is tape-recorded and possibly shared, and these are just a couple of examples of the disintegration of personal privacy.


And, the law lags.

For instance, the government used a law from 1789 called the All Writs Act (remind me once again which part of the internet existed in 1789) to order Apple to break encryption on its iPhone. Not only doesn’t the law particularly use to digital details, duh, but judges weren’tunderstanding technology to the point where they can effectively render opinion upon which to sign warrants.

Privacy, convenience, and marketing

At the same time, the web gets stalker every year.

Yesterday, I participated in a day-long occasion sponsored by Salesforce and, while I like their tech, they’re leading the commercial charge on stalking clients. They even went so far about distribute RFID chips to track where attendees went and scanned QR codes on our badges so they might market to attendees of specific sessions. I’m not huge on personal privacy, however that went a little far even for me. Absolutely weird.

And the IoT (internet of things) presents an even terrific chance for businesses to track personal movements and habits in such a way that really ups the game on stalking.

Balancing personal privacy and convenience

The main reason I’m not a raving privacy supporter is because I acknowledge the benefit provided by sharing info with companies.

We tend to think in black and white.

Businesses and advertising bad (black).

That’s just not the case. Sharing personal information makes our lives easier. For instance, cookies make it simpler for us to browse the web without needing to return to details at every turn.

Offering information to companies allows them to supply necessary details and marketing. Let’s say a company has a new product that fixes an issue you have. Advertising lets you know about this great solution which’s a value, not a problem.

Likewise, acknowledge that you’re visiting advertising. That’s the way Facebook or a TV channel pays the bills. No marketing, no entertainment or paid home entertainment. Wouldn’t you choose advertising for products you might want to purchase versus marketing for something you couldn’t use. Keep in mind the old days where women were deluged with ads for penis enlargement? That’s exactly what you get when ads aren’t targeted to the needs of the recipient. Personally, I’d rather see advertisements for products I may require.


I love Facebook. I realize it’s not everybody s cup of tea, but, if advertising is the expense I incur for using Facebook, so be it. Which reminds me, I saw something last week in The Motley Fool about users paying to post on Facebook BTW, this is satire. Would you be willing to pay? Of course not, so marketing keeps it complimentary.

Sometimes we’re prepared to trade privacy for convenience. My Facebook is totally open, but I’m careful in what I share there. I guard my own personal privacy by not sharing everything.

Privacy and marketing.

Businesses need to understand the trade-off between privacy and benefit. It’s a value exchange.

One of the sessions I went to the other day was for Pardot. Once again, I love their tech, but the example they used explain failures of marketers understanding the value exchange essential to acquire private details.

In their example, a user provided private information (name, address, etc.). This permits the company to associate an IP address with a real individual, then track their movements. With Amazon, I’m more than ready to compromise privacy in exchange for tips on items I might like or relieve in ordering I wear t have to reenter my personal info every time I position an order.

The example used by Pardot was purchasing socks online. Bleh, I’m not interested in supplying details in exchange. If I m a company client who regularly purchases socks to equip my store, I’m pleased to provide details as part of constructing a relationship with the provider.

The lesson here is to make the exchange and even one. Supply sufficient value in exchange for personal info. I’m not going to register on your site for nothing and, if you limit my use because I wear t wish to register, you re most likely losing customers.

The IoT.

Wow, the IoT makes the problem of privacy really vital.

Now, rather of sharing my online history or photos of my feline with the world, I’m now sharing totally personal info including when I’m home, what programs I enjoy, where I am, how many Twinkies I go through in a week, how many people reside in my home, etc. We’re talking genuinely intimate information without an off-switch allowing some self-censoring of details shared.

That smartwatch or FitBit, transfers information that others can use. Recent details show the potential for hacking into Waze, a popular mapping service utilizing crowdsharing to enhance efficiency.

Yesterday, I learned how clever my choice to NOT sign up for OnStar really was. For a minimum of about $20, not only do I get diagnostics on my car and remote unlocking services, I get ads served right through my phone or guidance system.

Here’s how it works. Let’s say I am routing to a sporting occasion or Grandma’s house. Companies prepare projects to reach me with targeted ads. I may get a parking ad on my way to a sporting occasion or an ad for a coffee store near Grandma’s house.

Some folks might enjoy this and find it valuable. I truly don t desire the interruption when I’m driving heck the roadways around DC are unsafe enough without motorists seeing ads along the route. (Waze does the same thing, which is one of the reasons I weren’t use it). While I accept advertising as a fact of life, I truly wear t wish to see it while I’m driving.

Believe about the other choices for businesses provided by IoT. Businesses know what time you eat supper or exactly what day you did laundry because they can track use of these smart gadgets.

Secret take-away use consumer details sensibly.


A more severe concern with all this keeping of personal details is the absence of security for many databases. Sure, nothing is actually going to stop somebody with skill identified to break in, however many firms don’t even make it really challenging to get access to someone’s personal details.

Before companies collect more personal details to help them market to clients, they need to beef up security for their devices and databases. They likewise need to have policies and procedures that stop employees with legitimate access to customer details from sharing that information by accident or for personal gain.

It’s time for the law and company practices to catch up with Web 2.0, because Web 3.0 is here.


A 22-year-old male who wanted to have a larger member didn’t go to a physician. The treatment went extremely wrong instead of penile improvement, the guy lost his life. The reality that a guy lost his life due to her illegal treatment will make that hard until she pays her financial obligation to society for his death.


Essex County Assistant Prosecutor William Neafsey stated that her wish to carry on with her life is irrelevant, because We still have a man who has died. He discussed the magnitude of her actions.

A man passed away because of her recklessness, she had no company sticking needles into anyone, specifically sticking a needle into a male s water penis pump.

Justin Street, 22-years-old, was of East Orange, New Jersey, where Kasia Rivera was working in 2011. She informed him she could boost the size of his penis with silicone, as previously reported by the Inquisitr. Unfortunately, having had no medical training nor proper equipment to do so, she performed a prohibited treatment that ultimately resulted in the guy s death. Utilizing silicone that was not even medical-grade, she injected an unknown amount into his penis with a syringe and needle. What transpired right away after is unclear, however the silicone did not remain in Street s penis; it went into his bloodstream, a condition called an embolism, which triggered an interruption of blood flow to his organs, and he passed away the next day as a direct outcome of the silicone injection.

Authorities state that a number of guys were included in the bribery, and Rivera was neither charged nor able to be suggested in the tried bribery. At the very least, she will serve the next four years for the male s death. Her intent was not to eliminate him, prosecutors claim, her severe negligence and endangerment of his life showed she had little issue for the guy’s well-being.


Silicone is not a common source of embolism, but has actually been indicated before in malpractice matches. Prohibited injection of silicone improvement of breasts and butts are the most typical locations that are influenced and rarely end in death, though have frequently been shown in infection and defect. The black-market plastic surgery has now evolved into penile injection, which is particularly harmful because of a great deal of blood vessels and vascular nature of the penis. It’s far more most likely that the bloodstream will get the silicone and begin to move, ultimately lodging in the heart, lungs or brain, resulting in organ failure and death.

South London based firm Comfort Click rapped for deceptive claims over Jes-Extender penis augmentation device

An advertisement for a penis enlarger guaranteeing to grow the male member by up to almost a quarter of its length has been trapped by the advertising regulator over the claim.


The Advertising Standards Authority (ASA) has promoted a complaint against Croydon-based firm Comfort Click, which distributes and offers the Jes-Extender gadget, that the details were misleading.

Jes-Extender first made the national spotlight in 2007 when it was showcased on BBC chat show Friday Night with Jonathan Ross with the host explaining it as the “Rolls-Royce” of penis extension devices.

According to the device’s site, users can grow their penis approximately 24 per cent from its initial size without surgery using a clinically approved technique.

It reads: “Clinically tested with outstanding results, the Jes-Extender is a discomfort free treatment to enlarge your penis comfortably and quickly.

“The Jes-Extender penis enlargement tool can expand the length of your penis without surgical treatment by using the technique of traction grow your penis by as much as 24% from its original size”.

To support the claims, the ASA was sent out advertising material and statements but the regulator ruled the insurance claims breached the marketing code.

The judgment stated: “The ASA kept in mind that the advertisement asserted that the Jes Extender could increase the size of penis length by practically a quarter of its previous size.

“Given the nature of the claim we needed Jes Extender to send full research studies to assess whether the claim could be validated.


“We acknowledged the products supplied by Jes Extender which included marketing materials, background details, trial summaries and reviews.

“However, we did rule out these to be sufficient proof alone to support the insurance claims.

“Because we had not seen enough proof to support the insurance claims that Jes Extender could expand penile length, we concluded the insurance claims were misleading and had not been validated.”.

Produced in 1994, the company stated its birth was a revolution in penis enlargement with more than 100,000 pleased users.

The ASA have ruled the advert should not appear on the site in its present kind.

The Standard Approached Comfort Click for comment but was told no-one was readily available.